Virgin Atlantic has introduced “The Booth”, a cozy corner available on its Airbus A350 with a leisure configuration where customers will be able to enjoy the in-flight experience. These range from wine tasting to private dining and even playing with airline playing cards.
“The Booth” is described as a new social space for customers aboard Virgin Atlantic’s long-range Airbus A350s. The airline will introduce this new corner on flights between London Heathrow (LHR) and Orlando International Airport (MCO) in the United States in an effort to improve the passenger experience.
Virgin Atlantic’s booth was designed specifically for its high-end recreational customers; therefore, it is only available on the A350 with a leisure configuration. These airliners offer a total of 397 seats, including 16 upscale suites, 56 premium seats and 325 economy seats (including 45 in Economy Delight).
Virgin Atlantic has two types of cabins Airbus A350-1000. Photo: Vincenzo Pace | Easy flying.
In comparison, the traditional non-recreational A350 has a capacity of 335 passengers, of which 44 are in the upper class, 56 in the premium class and 235 in the economy class. The latest A350s have “The Loft”, a place designed where passengers can sit and socialize.
“The Booth” is tucked away in an upscale cabin and gives you a comfortable lounge-style seating. It offers a variety of experiences for two, including private dining and wine and cognac tasting.
Passengers on board some Virgin Atlantic Airbus A350 aircraft will enjoy “The Booth”. Photo: Virgin Atlantic.
What can a passenger in “The Booth” have?
Passengers who pay to enjoy “The Booth” will experience wine tasting with drinks provided by The Uncommon, the UK’s number one wine and syringe maker. This will be the first time The Uncommon has been served aboard Virgin Atlantic flights.
Customers at the stand will be able to taste a thoughtful selection of three wines from The Uncommon, including English white and rosé, along with a lighter splatter – ideal for irritating the taste buds at 38,000 feet, the airline explained.
The airline will also offer a cognac tasting experience with chocolate couples and other experiences such as dinner for two or the opportunity to compete with its travel partner in a game with Virgin Atlantic playing cards.
Virgin Atlantic today launched “The Booth” aboard its VS91 flight from London Heathrow to Orlando. The airline first announced its new leisure space last September.
Virgin Atlantic offers a variety of leisure activities at The Booth. Photo: Virgin Atlantic.
Introducing “The Booth”
The new Virgin Atlantic leisure space was designed in collaboration with the Virgin Atlantic in-house design team and the London design agency Factorydesign.
Corneel Koster, chief customer and operations officer at Virgin Atlantic, said:
“We always try to create brilliantly different experiences for our customers, and The Booth shows it perfectly. We are known for our social spaces on board and The Booth raises the offer of customers for our holidaymakers to a new level.
“Whether it’s tasting the leading English wines from The Uncommon, sipping the characteristic Delamain cognac or simply enjoying a 38,000-foot rummy game, we have something on offer to satisfy the tastes of each of our customers.”
Virgin Atlantic has postponed “The Booth” since its first launch was scheduled for December 2021. The airline is already looking for other destinations that could have leisure space, such as Barbados.
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