Business Intelligence Tools All Entrepreneurs Should Know – Home Station | KHTS FM 98.1 & AM 1220 – Santa Clarita Radio

Today’s business world looks like something from a future novel compared to just a few decades ago. They felt they had something special with the Second Industrial Revolution! We are living in the age of the Fourth Industrial Revolution (also known as Industry 4.0) and there is no better time than now to be an entrepreneur. In fact, we have more instruments than ever before and any musician will tell you that the right instruments make all the difference in the world.

Of all the recent developments that have shaken the business world, big data is undoubtedly the most important. Data is a valuable asset, and as the saying goes, “the power of knowledge” and it is true anywhere in the business world. In fact, big data has had such an impact on the business world that there is a specific segment of data called business intelligence and this has angered business leaders. So, what is Business Intelligence (BI)? It is a set of analytical tools and other technology and best practices for getting big data insights. Continue reading to learn about some business intelligence tools that can help you take your business to the top of the industry.

Data virtualization tools make data management more efficient.

The data virtualization platform is a business intelligence tool that all entrepreneurs can benefit from as it uses machine learning and automation to make data management simpler than ever. Prior to virtualization tools, companies had to implement extract, transfer and load (ETL) processes for data integration, which was a time consuming and costly process. In fact, ETL processes can take months at a time, as it is a laborious process for data scientists and data engineers, and business users can usually do nothing but look throughout the process.

Data virtualization tools eliminate the need for physical data movement, promoting data security and integrity. Furthermore, data scientists can program a machine-learning algorithm for finding, collecting and converting data without the need for human action, creating a data warehouse that provides real-time access to data analytics.

Predictive Analytics allows business customers to predict future events.


Predictive analytics is one of the most popular and exciting BI tools. Predictive Analytics uses historical and real-time data to build predictive models that provide functional insights into future events. Predictive Analytics can predict changes in demand, equipment failure and more, enabling business customers to devise effective contingency strategies. Furthermore, Predictive Analytics is so accurate that some of the top law enforcement agencies in the United States use this powerful tool to predict crime waves, so it can work wonders for your small business as well.

Data Visualization makes data easy to understand and interpret.

Not everyone is excited when they start talking about advanced analytics and it is understandable. After all, it is difficult to engage people with infinite numbers of volumes, which makes data visualization software so valuable. Visualization tools allow data analysts to create colorful graphs and other materials that make data easier to understand, enabling business customers to make better and quicker business decisions.

Customer Relationship Management (CRM) provides insights into customer behavior.


One thing that all small businesses have in common is that they need to maximize customer interactions to compete with larger companies. Customer experience is an area where small businesses have the potential to stand out, so they need customer relationship management (CRM) software. CRM software provides actionable insights into customer behavior and preferences, making business owners better aware of their customers. Digital marketing teams rely on CRM to create personalized marketing campaigns.

As you can see, there are a lot of business intelligence applications that you can use to improve your business operations. Of course, you must take care of yourself to find the most effective tools in your budget.

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