Cost of Creativity: Ryan ‘RnB’ Barber Discusses Finance Behind Music Efforts

Producer and Grammy-winning singer Ryan “RnB” Barber There is a theory about people: no matter how hard you try to improve yourself, there will always be someone who will say something negative – maybe even yourself.

That’s why his latest mantra, “Funk One Emotions” became the title track for his 2021 album and the soundtrack for his most recent music video, which portrays music as a good antidote to abuse.

The pressure to abolish culture, the polarization of the political climate, and the plague have all encouraged what Barber says is trying to bring a positive feeling to listeners. “Since music is a universal language that can make people forget the negative for a few moments, I felt the need to write songs and release videos and albums.”

Yet for Barber, the cost of album and video production was not a positive experience globally. Talking to Express As part of this ongoing “Cost of Creativity” series, Barber shares the financial, mental, and emotional harms that came with his recent musical endeavors and the ways in which he maintained himself throughout the process.

Feeling funny

As of January 2020, Barber had a full schedule of live broadcasts and was offering the biggest revenue ever as a performing artist. But – as the now-famous story goes – COVID-19 thwarted all his plans. Like many others, the barber experienced a huge loss of income and job insecurity as the bars closed and events were canceled.

Shocking but reckless, the artist immersed himself in writing music, eventually releasing “A Feeling of Fun”, a song he loves in overcoming adversity and embracing the positive side of life. “With so many songs that make people cry or get angry, there’s someone who puts a smile on people’s faces,” Barber explains.

In addition to live performances for both album and video production costs, Barber launched a crowdfunding campaign. He raised 2,000, covering only one-third of the project’s total cost.

Barber says it took hundreds of hours to record the album and film the video, all in the midst of weird work. The total cost of the effort came to about $ 6,500, covering the new recording gear, marketing, CDs, T-shirts, vinyl and music videos. Kira Borsky.

Barber insists the costs would be much higher if he had not already set up a home studio, allowing him to record, produce, mix and master the project on his own.

Hand to mouth

Despite the cost, Barber believes the whole project was an important and significant follow-up. “Music makes people happy and helps them forget the negatives for a few moments,” he says. “Even if it only inspires one person, it is still a step in the right direction towards more happiness in the world.”

But he emphasizes the importance of being strategic to young and emerging artists. Although money never fuels his creative endeavors, he notes that “staying deep in the debt hole certainly affects your mental and emotional health.”

In Barber’s case, an additional $ 1,000 from the Asheville Area Arts Council, along with $ 2,000 from his GoFundMe campaign, cuts some costs. Still, the artist notes that he took out two small personal loans to finance the rest.

As Nashtar points out, creative living can seem bright and entertaining, but it’s not a hobby for many. The musician says it requires work, discipline, business acumen and flexibility.

“A lot of artists live hand-in-hand, especially right now,” he notes. “So when I hear people take it lightly or find it interesting, I hope to remind them that this is our livelihood as well.”

However, Barber insists, the follow-up is worth going up and down. “Never give up and never stop making,” he says.

Among other things, he adds, “music is a good treat.”

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