Cultivate your ideas Solutions will improve

‘Serious creativity’, which means bringing new approaches to problem solving, aims at greater practical benefit than any artistic or abstract ideal.

Magicians, wizards, acrobats and comic acts. Rarely does anyone fall in love with her. Creativity is more often associated with music, visual arts, theater and dance than with anything else. The creative, symbolic and intellectual aspects of such creativity naturally appeal to us. And yet, these days, we talk about creativity in the workplace – the factory floor, the conference room, the office cubicle, the design department, and the work we do or get hired. one.

Sometimes though it seems that in the sad world of income and responsibility, one word or concept is imported from another, very colorful world! To help remove obstacles to this impossible negotiation process, organizations hire consultants. In a matter of days or weeks, these advisors deliver insights, innovation, behavior changes, strong team focus and better coordination. How can they do that?

One reason is specialization. The other is the breadth of experience. The third is the deliberate cultivation of skill and intelligence through study and practice. The fourth part is a tight control over values. It is not difficult to discover more when this frame is in place once.

Specialization usually means a particular type of knowledge, and it will help to explain what that knowledge contains. There is an expert who can advise whether one’s process is in line with the goal. They can suggest adjustments to bring about better adjustments. The new adjustment will either enable better performance than performance or make it easier or more efficient for the performer. Most of the time, it will get both – as you have seen masters easily perform more complex feats in music while beginners struggle over the basic material. There is a lot of speed, joy and perfection in accomplishing something where a specialized adjustment is achieved between mind and body, user and implementation, technique and goal.

That’s why there are so many benefits to following the occasional video / podcast / text interview given by classical and other talented musicians and composers – with the right questioner, they share their thoughts on the sub-process, and how they They have chosen barracks from their teachers. The attention and dedication of these former artists is a ready inspiration for everyone in every line of work.

Advocacy specialists can bring learning from a variety of contexts, organizational sizes and cultures across industry sectors, locations, jobs and skills sets. It is something that enables each person to take a broader view of a role or task, and to be able to redefine it in current and relevant ways. It is impossible to ignore the fact that products, team roles, and customer policy require periodic updates to maintain their appeal, or to create an edge. The rationale for making and making such decisions often comes from an outside expert.

Almost a century ago, the idea existed that such specialists were a kind of advanced scholar or senior academic or experienced bureaucrat. But books on creativity by talented authors such as Roger Van Ouch and Edward de Bono emphasize the importance of flexibility and imagination. Since then, the definition of situation, the production of ideas, and the process of opinion evaluation have been discussed in considerable detail over time in many articles and books.

These broadcast and instructional videos discussing brain building, effective collaboration methods, and planned innovation have helped build a clear understanding of Bono’s term ‘serious creativity’, i.e. problem solving in industry or society. Brings new ways. The term also suggests that it differs somewhat from artistic creativity, as it is often the result of teamwork, overuse of ideas, and because it is directly aimed at some kind of material gain. This is the goal of greater practical benefit than any artistic or abstract ideal.

In the arts, we often hear about the importance of natural talent and basic training. And it is a fact that most of the time, exceptional musicians or dancers or actors come from more than family traditions and lineage. Fifty years ago, drama and filmmaking skills were still very low. Today, however, there is a lot of coaching to provide a vision towards creativity. A dedicated team can actually help improve the number and quality of solutions that come with solving this design or business problem.

An ordinary person may not become Jagdish Chandra Bose or Tesla through a few weeks of workshops or short courses. However, teams can find methods and features that help them better generate and evaluate ideas, and pave the way for full implementation from the initial proposal.

There is a complete book on how to train ideas and collect from them frequently. This is by songwriter and advertising entrepreneur Bill Baker, who has produced some hit campaigns for leading beverage brands. Noting that he had found weak parents on the idea, he suggested that companies should have small groups of personnel who ‘adopt and nurture’ one or two ideas. He called them “theoretical families” – people who nurture and develop an idea to make it grow and make a difference.

The entertainment industry regularly processes huge amounts of fresh offerings – scripts, projects, themes, format adaptations – and usually applies the only criteria for how large an audience can be expected. In business, laboratories, product design, government departments and other professional teams, however, more than innovation, these are the aspects of profitability and good efficiency that are most valued.

Once a famous artist was asked how he came up with such amazing ideas? He said the secret was to borrow in such a way that no one could immediately say where he got it from. This means that painters draw inspiration from musical works, not from contemporary canvases. The shapes and sounds, the structures and the principles of survival that we see in nature are an inexhaustible source of ideas.

Originality and innovation must be respected for what they really are. However in most practical situations, an organization may only need to properly implement a concept that exists around us in our environment.

Through sensitization and training, people can better understand and participate in the creative process. They can create insights by seeing how the orchestra, despite the variety of instruments, produces music instead of cacophony. They can appreciate how listening to a conductor can give his speech to everyone, and still drive the brain building process, and towards a successful end.

In all of this, it’s not just theory and that’s the issue. There is little room for frustration and disappointment. It requires a strong belief that things can get better consistently. This is a huge benefit for many to pursue and achieve. That more people can participate and help bring about the desired change. A strong sense of values ​​encourages creativity.

The greatest success in gathering ideas comes from a kind of specialization. Diversification – See in a wide range of industries or domains. It is a learning activity – mapping the existing scheme of things, identifying possible or necessary points for development, and participating in their implementation. Creativity is the power for good.

(The author is a creative director, advertising faculty and an amateur scholar. The views expressed are personal.)

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