Marketing has become an important part of any industry. It is essential to be creative in implementing any marketing strategy. To begin with, what role does creativity play in marketing? When we hear creativity, it’s more than bringing innovation to the table by practicing specific marketing campaigns. Giving insights on creative marketing, Tanuj Sachdeva explains how creativity has a high hand in today’s dynamic world.
Tanuj Sachdeva is the founder and CEO of Blue Dexter, an advertising agency that offers a range of services to maximize brand access to the digital ecosystem. From small-scale brands to well-known brands, entrepreneurs have brought different layers of creativity with specific marketing tactics.
In addition to highlighting creative marketers, Tanuj Sachdeva explains the benefits of creativity in marketing campaigns. When it comes to creativity and innovation, nothing beats the great Apple of the world. Citing the example of this global tech company, Mr. Sachdeva expressed his love for how Apple brings a different thinking concept to its innovative designs. In the same vein, Tanuj Sachdeva believes that different vertical brands should embrace creativity in order to attract the attention of the target audience.
In addition, Tanuj Sachdeva feels that creative marketing can help increase sales, thus increasing brand excellence. Despite the importance of creativity, he demonstrates the potential to expand the scope of creative marketing strategies in today’s world.
Creativity is superior to competition in marketing
There is no denying that a brand is identified with its unique selling offer (USP). Therefore, many brands invest in different marketing strategies to distinguish themselves from competitors in the market. “To express itself, every brand has to go beyond TV, hardware and billboards,” says Tanuj. The best way is to use technology in a way that creates a lasting impact on the audience.
Creativity creates space for originality
When you are creative in executing marketing campaigns, you come up with innovative and original ideas that may never have been executed before. According to marketers, many businesses have grown and attracted potential customers by offering products and services that are authentic. “It’s all something no one does,” Tanuj said.
Creative marketing is cheap
When it comes to marketing designs, they are either good or bad. One key fact is that the cost of marketing design is cheaper than the old school marketing designs. Interestingly, creative marketing strategies are inexpensive and require little investment. Tanuj said that the return on investment of a creative marketing strategy is much higher than that of traditional marketing tools. The primary reason behind this is the innovation and advancement of technology, digital media and the Internet.
Creative marketing campaigns have an emotional connection with the audience
Most brands and companies understand the audience’s feelings before implementing any marketing strategy. The human tendency of every individual is that the purchasing power is more influenced by emotions than by logic and information. In addition, creative marketing helps brands build a loyal customer base by executing ideas from outside the market.
Creative marketing enhances the good intentions of the brand
One of the most important aspects of any brand is to build awareness among the target audience. This can only happen when companies make a difference with their products and services. Therefore, combining creativity in marketing strategies not only increases sales, but also helps to create brand value in the market.
In short, creative marketing has become a game changer for many brands. With specific tactics, creative marketers have the ability to digitally connect with a larger audience, thus effectively and efficiently influencing the customer’s purchasing power.
We wish Tanuj Sachdeva success in his future endeavors.