Facebook reverses permanent ban on ads from conservative children’s book publisher after outrage from Fox News host who wrote book for company
- On Thursday, Facebook permanently suspended the Brave Books ad account without explanation.
- The ‘final decision’ ban was overturned when Fox News inquired after the Big Tech company’s reasons for the ban.
- Brave Books CEO Trent Talbot says Google reversed a similar ad ban against the conservative company earlier this year.
Facebook opted to reverse a ‘permanent’ ban on ads from conservative book publishing company Brave Books after Fox News reached out to the Big-Tech conglomerate to see why the ban was imposed in the first place.
Brave Books is a Christian children’s publisher that produces ‘pro-God, pro-America and anti-woke values.’
Trent Talbot, the founder of Brave Books, called the suspension an ‘existential threat’ to the company, which, like many small and mid-size businesses, relies on Facebook and Google ads for a significant amount of its traction.
The initial message from Facebook to Brave on Thursday said the platform was banning the company’s ad accounts without explanation, and called the decision ‘final.’
However, when Fox News inquired about the ban, the company confirmed that the ad account remains active.
Trent Talbot, the CEO of Brave Books, says Facebook’s ad ban is an ‘existential threat’ to his company.
The last ad on Brave’s Facebook page is for Fiona’s Fantastical Fort a book that teaches children the value of perseverance.
Fox News anchor Julie Banderas says she works with Brave Books specifically because of its Christian values
‘This is a prime example of big tech today. They shut down small companies who say anything contrary to their woke agendas. They may reinstate accounts only when they are hit with bad PR, only to throttle those same accounts to make them ineffective,’ said Talbot.
Talbot says a similar suspension from Google was also lifted earlier this year after Fox News reported on it.
The most recent ad run by the account was promoting Fox News anchor Julie Banderas’ contribution to the Brave arsenal: Fiona’s Fantastical Fort, a book about a girl named Fiona who exemplifies the trait of perseverance as she struggles to build a fort for her friends.
Facebook has been scrutinized in recent years for exacting bans on conservative leaning companies and individuals
Brave has released a number of children’s books promoting pro-God and anti-woke messages
Popular online conservative commentator Rogan O’Handley is one of Brave’s authors.
Banderas, who said her enthusiasm for working with Brave Books stems from the Christian values of the company and the lessons that Brave Books puts into their lessons, tweeted that Facebook’s attempt to shut down Brave’s ad account was ‘another attempt to cancel conservatives.’
‘The lessons Brave Books is putting into their Freedom Island Series are what I want my kids to embody. The lessons include a sanctity for life, unconditional love within the home, the harmfulness of critical race theory — and more,’ Banderas said during an interview with her employer about the book.