NJ’s Olivia Dunne defines what college athletes can earn with NIL.

NJ’s Olivia Dunne defines what college athletes can earn with NIL.

Louisiana State gymnast Olivia Dunne is one of the most recognizable athletes on social media.

The 20-year-old college junior has 2.4 million Instagram followers — and industry analysts project her name, image and likeness, or NIL, evaluation is estimated to be worth just as much. It’s been estimated that a single social media post by Dunne is worth $31,000.

The prominent college star is from North Jersey, with strong ties to the local sports scene. The Hillsdale native has a long history with the Eastern National Academy of Paramus, which she is represented at national and international competitions, including stints with the US national team.

Dunne’s athletic achievements are, of course, impressive. During her first year as an LSU Tiger, she was named an All-American. But a big part of her legacy will likely be the impact she has had on college athletics in this brave new world that is NIL. Thanks to new rules set in place in the summer of 2021, college athletes can profit off their name, image and likeness through sponsorship deals — and what a year and a half it’s been.

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