Ramadan-Raya YouTube Top 5 Ads From 2021 To Create Creativity

Ramadan is nearing the corner and brands are either launching their own campaigns or preparing to surprise customers with their vote ads. In an age where brands are fiercely competing for consumer attention, it’s important to go beyond just satire to catch the eye.

According to statistics, last year, ads by Tenaga Nashial and Atiqa were among the top five Ramadan-Raya YouTube campaigns last year. A + M By Google Malaysia. The algorithm factored into organic and paid views, viewing time, and audience retention. Here is the complete list:

1. National Energy

Released on May 8, 2021, the video has more than 24 million views and 12k likes.

2. I’tikaf

Atiqa Raya’s video was released on April 30, 2021 and has received over 10 million views and 5k likes so far.

3. Watsons Malaysia

Released on 27 April 2021, Watson’s Malaysia Raya video has so far garnered more than 7.3 million views and 12k likes.

4. MR DIY official

The MR DIY 2021 Raya video was released on April 27 and has received over 7.3 million views and 6.6k likes so far.

5. Lazada Malaysia

Lazada Raya’s video has been viewed more than 6.6 million times and liked 1.1k times so far. It was published on 28 April 2021.

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These films were popular with consumers because they covered a wide range of topics such as empathy, humanization, and collaboration with content creators.

1. Build deeper relationships through empathy

Raja Narula, Head of Advertising Marketing at Google, explained to Singapore and Malaysia A + M TNB’s exciting and entertaining MV showed the lead character of his home business developer who is not fully present with his family, but noted that the family is the one when the chips are down, as the motion control is wide. Takes orders. Loss on her business. It has served as a reminder and struggle over time that many customers may be able to continue working from home.

At the same time, Atiqa chose to tell Harry Raya’s story through a relevant discussion that the couple often finds themselves in – which city to visit? According to Raja, the announcement well conveys the message that it doesn’t matter where the Raya festival is celebrated, and the audience pays attention to the reason for the celebration – family and unity, no matter what form it takes.

2. Challenges to social norms

MR DIY presented a fascinating story of a deaf character Azman who was beyond his physical limitations. He was determined to do kindness to the people around him. According to Raja, the good thing about the announcement of MR DIY was that it showed their talents to the stone community, a story that does not represent enough. At the same time, the brand reminded consumers that there is more to help those in need.

3. Collaborate with content creators

Watsons Malaysia featured well-loved local celebrities such as Amy Latton, Dola and Luca B. in their star stud Harry Raya music video. Watson knows that viewers are more likely to engage when identified pages are included in ads.

4. Be human in conveying the message

Raja said the team on YouTube saw many brands emphasizing giving back to the community and expressing sympathy through their stories. “When brands use their platform to tell true stories, they can encourage people to think outside of themselves and encourage viewers to do better, as MR DIY and Etiqa present to others and in the community. Showed the value of helping others. ” Explained

Sub-contacts such as showing the brand or product in action in the first five seconds of the video help to remember the ad, but still not try too hard to sell the product.

YouTube has also found that brands that talk to consumers instead of talking to them get higher engagement in videos because it is different and interesting.

5. Take advantage of creative levers

With so much content on YouTube, the way brands choose to present their videos can be a key factor in better message delivery, as TNB and Watsons have chosen fun songs and MVs.

Marketing Mutual Content 360 is back for its 10th year! Running from 26 to 27 April 2022, the Hybrid Conference covers topics including constructive economics, value-based storytelling strategies, socially consumable content, as well as video and community content. Register today to learn, connect and rank with the best content marketers in Asia!

Photo by: 123RF

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