Talking about Copenhagen’s creativity with Samsøe Samsøe, head of women’s clothing

Meme Marta Fabiuoli joined the Danish brand Samsøe Samsøe in June 2021 as the leader of women’s clothing. She lives in the modern Noriebro neighborhood of Copenhagen, and lives with her friend and 18-month-old baby.

Fabioli was born in Italy but her design career took her to Paris and now to Copenhagen. She spent ten years at the designer Stan Goya brand, before joining Dennis Samson’s Samosi partner last year. Fabiovili and her friends also own an Italian restaurant in Copenhagen, Casmadri.

Retail prices range from £ 10 to £ 960 for a technical waterproof jacket for socks and key stockists include Selfridges, END, Brown Thomas, Galleries Lafayette, Le Bon March and Nordstrom.

The Drapers hear how Fabiovali is adapting to his new role.

What do you do first when you wake up in the morning?

Eat my baby and talk to him

Mem Marta Fabioli

What was your first job?

Childcare at 14

How did you start your career in fashion?

Through university education [Fabiuoli studied Fashion Design & Textiles at the Milano New Academy of Fine Arts between 2008-2012, and attended the London College of Fashion during an exchange year in 2010]. My first job was to work at an independent boutique in Paris making custom handmade Nikki.

How would you describe a business in one sentence?

Samsøe Samsøe is a beautiful business rooted in industry, materials and self-expression, some of which are things I admire and pay close attention to. But we have a long way to go, like many other brands, to take steps to ensure proper growth. And we are in it!

What is your order of coffee (or tea)?

Cappuccino – The Way to Italy! Small cup, not so much milk, not as it is often served in the Nordic countries, where it has a large cup of milk.

What do you think the fashion industry can learn from Quid-19?

Michelle Obama in the dress that Fabioli designed for her, 2019

It’s time to dump her and move on.

What are the best and worst moments of your career?

I have so many things to be proud of: connecting with colleagues and friends above all else. Seeing people wear the clothes we designed, whether it’s my mom, Michelle Obama or someone walking down the street wearing something that I was part of designing.

Any memorable moments for the customer?

Designing a traditional piece for Michelle Obama is definitely there [Fabiuoli designed a pink, custom embellished suit for Michelle Obama when at Stine Goya, while she was visiting Copenhagen on a book tour].

Has the epidemic affected your brand style and business model?

I think we understand the importance of building strong relationships with our partners – whether they are suppliers, store owners or influencers. In times of need it is good to know that you have people you can trust, and they trust you.

I think it makes everyone realize that we are really part of a chain, and that we are connected to each other, and that there is a real need to take care of and respect all the relationships in the chain, to strengthen it. .

The last two years during the plague have shown us that we all need a goal.

What do you think is the biggest challenge facing your business?

There’s a lot of focus on the environment, which is great, and there’s a lot more we can do, but I feel that human rights awareness and people are not moving at the same pace, which for me. Looks very confusing and very annoying. The whole industry must focus on the challenge of stress. Everyone from high end brands to fast fashion chains. We are all in it together, whether we want to compare or not.

Samsøe Samsøe AW22

What are the business factors that keep you awake at night?

Recklessness and ruthlessness have a fashion industry.

Where is your favorite place to sell?

I want to support my purchasing brands that I trust, whether they are local businesses or established brands, in these cases I know what I want so I go directly to the store or ateller and buy directly from the business. , Air They are prada or air. Fascism [a Copenhagen based jewellery brand].

The latest fashion buy? Why did you turn a blind eye?

I received a nice trench coat from Valentino in their store in Italy. Its quality and construction are just superb. I have a soft spot for outerwear.

Emails or phone calls?

Send me an email with all the information, so I’m ready to call you.

What are your top goals for 2022?

Implementing innovation, such as overall design, maximizing waste avoidance, achieving our sustainability goals and launching some exciting CSR projects together with my team!

The most important lesson you learned during your career?

Be honest with yourself.

Samsøe Samsøe AW22

What is the last book you read?

I read American Marriage by Terry Jones.

Who inspires you in the fashion / retail industry?

Lots of amazing people out there. Myocia Prada, Pierre Paolo Piccioli, Virgil Ablo, Amina Modi, as well as some of my dearest friends in the industry. I am inspired by people who have a clear vision and are not afraid to go for it.

A piece of advice you would give to your young self, and why?

A request for respect, always. And go if you haven’t seen him.

Who to go to when you need advice and why?

I am fortunate to have a strong and diverse support group – my friends, my brother, my parents, and a large family of a few incredible friends. I am blessed to have all these people in my life.

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