Triple Whale Raises $25M Series B from NFX, Elephant, and Shopify to Scale Its Smart Data Platform for E-Commerce Brands

Triple Whale, the smart data platform for e-commerce brands, announced $25 million in Series B funding from NFX and Elephant, with strategic participation from Shopify. The funding comes after an explosive year with more than 1,400% YoY growth to more than 5,000 paying brands generating $14 billion in sales including True Classic, Obvi, and Portland Leather Goods. The company plans to use the funds to keep up with customer demand for its proprietary attribution solutions, expand to larger brands, and double-down on its investment into AI and automation.

The Problem: Disconnected and Siloed Data

When operating an e-commerce brand, merchants typically have multiple apps to manage various aspects of their business. The challenge, however, is that each app produces its unique set of disparate data, unable to adequately portray a holistic view of a business’s health. From marketing analytics across various channels, to creative analysis, to inventory planning, a merchant is left with the inability to confidently make decisions to scale their business.

“When AJ and I built our first two e-commerce stores, we had zero visibility into which channels were helping drive revenue and which were a total waste of money,” explained Maxx Blank, co-founder and COO of Triple Whale. “We initially built Triple Whale to help us sell more, but immediately realized that we could help thousands of other entrepreneurs in our same position.”

Triple Whale’s Solution: Centralization, Visualization, and Automation

True to its name, Triple Whale provides three layers to solve this problem. The first layer is centralization, aggregating and connecting data from multiple sources into one unified platform. The second layer is visualization, which serves as a stock-ticker of sorts for a brand. Along with first-party attribution and real-time collection of data, Triple Whale’s mobile-first dashboards enable merchants to have a 24-7 pulse on their business, right from their pockets. The third layer is automation, where Triple Whale uses AI to help its customers leverage their first-party data to save time and make more money. The company recently released a rules engine, which enables merchants to create smart automation for their media buying efforts, they’re about to launch a full-cycle generative AI solution to analyze, generate, and deploy creatives, and they have a slew of other. innovative AI products in their 2023 product roadmap.

“Triple Whale has built an excellent marketing analytics platform that equips multi-channel merchants with the marketing insights they need in a fast-evolving online retail landscape,” said Sabrina Frias, Corporate Development Manager at Shopify. “This strategic investment will help scaling merchants better understand the impact of their marketing spend to scale operations. We look forward to seeing what this team can do!”

Triple Whale was founded by Maxx Blank, AJ Orbach, and Ivan Chernykh, former e-commerce sellers and startup entrepreneurs who set out to create the tools they wish they had. From the beginning, the team built a large and passionate community of merchants who helped the company quickly iterate and build new products that give its customers an unfair advantage over their competition. Triple Whale is on a mission to democratize the latest advancements in AI and automation to empower small and medium-sized e-commerce businesses to transform their data into profitability.

“I’m continuously blown away by the level of enthusiasm Triple Whale sees from their community of e-commerce sellers,” said Gigi Levy Weiss, General Partner at NFX. “The best founders know and live the problems they’re solving, and this is exactly the case with Maxx, AJ, and Ivan.”

To learn more about Triple Whale and receive a demo, visit:

About Triple Whale

Founded in April 2021, Triple Whale is the smart data platform for e-commerce brands. Its platform combines centralization, visualization, and attribution in a simple, actionable dashboard, empowering over 5,000 e-commerce brands with the ability to transform their data into profitable growth. Headquartered in Columbus, Ohio, Triple Whale has hubs in Austin, North Carolina, and Jerusalem, and they’re backed by Shopify, NFX, and Elephant. For more information, visit

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